Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE3EA
RGB
238, 227, 234
HSL
322, 24%, 91%
HSB
322, 5%, 93%
CMYK
0, 5, 2, 7
LAB
91, 5, -2
LCH
91, 5, 337
OKLCH
0.93, 0.02, 339
XYZ
78, 79, 89
LUV
91, 6, -4
HWB
322, 89%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.