Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE4E4
RGB
238, 228, 228
HSL
0, 23%, 91%
HSB
0, 4%, 93%
CMYK
0, 4, 4, 7
LAB
91, 4, 1
LCH
91, 4, 20
OKLCH
0.93, 0.01, 17
XYZ
77, 79, 85
LUV
91, 6, 1
HWB
0, 89%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.