Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE5E4
RGB
238, 229, 228
HSL
6, 23%, 91%
HSB
6, 4%, 93%
CMYK
0, 4, 4, 7
LAB
92, 3, 2
LCH
92, 3, 28
OKLCH
0.93, 0.01, 25
XYZ
77, 80, 85
LUV
92, 5, 2
HWB
6, 89%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.