Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE5EA
RGB
238, 229, 234
HSL
327, 21%, 92%
HSB
327, 4%, 93%
CMYK
0, 4, 2, 7
LAB
92, 4, -1
LCH
92, 4, 341
OKLCH
0.93, 0.01, 343
XYZ
78, 80, 89
LUV
92, 5, -3
HWB
327, 90%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.