Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE6CC
RGB
238, 230, 204
HSL
46, 50%, 87%
HSB
46, 14%, 93%
CMYK
0, 3, 14, 7
LAB
91, 0, 14
LCH
91, 14, 91
OKLCH
0.92, 0.04, 93
XYZ
74, 79, 68
LUV
91, 6, 20
HWB
46, 80%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.