Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE6CF
RGB
238, 230, 207
HSL
45, 48%, 87%
HSB
45, 13%, 93%
CMYK
0, 3, 13, 7
LAB
91, 0, 12
LCH
91, 12, 90
OKLCH
0.93, 0.03, 91
XYZ
75, 79, 70
LUV
91, 6, 18
HWB
45, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.