Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE7D8
RGB
238, 231, 216
HSL
41, 39%, 89%
HSB
41, 9%, 93%
CMYK
0, 3, 9, 7
LAB
92, 1, 8
LCH
92, 8, 86
OKLCH
0.93, 0.02, 86
XYZ
76, 80, 76
LUV
92, 5, 12
HWB
41, 85%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.