Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE7DB
RGB
238, 231, 219
HSL
38, 36%, 90%
HSB
38, 8%, 93%
CMYK
0, 3, 8, 7
LAB
92, 1, 7
LCH
92, 7, 82
OKLCH
0.93, 0.02, 81
XYZ
77, 80, 78
LUV
92, 5, 10
HWB
38, 86%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.