Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE7DC
RGB
238, 231, 220
HSL
37, 35%, 90%
HSB
37, 8%, 93%
CMYK
0, 3, 8, 7
LAB
92, 1, 6
LCH
92, 6, 80
OKLCH
0.93, 0.02, 79
XYZ
77, 80, 79
LUV
92, 5, 9
HWB
37, 86%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.