Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE7E4
RGB
238, 231, 228
HSL
18, 23%, 91%
HSB
18, 4%, 93%
CMYK
0, 3, 4, 7
LAB
92, 2, 2
LCH
92, 3, 49
OKLCH
0.93, 0.01, 45
XYZ
78, 81, 85
LUV
92, 4, 3
HWB
18, 89%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.