Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE7E8
RGB
238, 231, 232
HSL
351, 17%, 92%
HSB
351, 3%, 93%
CMYK
0, 3, 3, 7
LAB
92, 3, 0
LCH
92, 3, 9
OKLCH
0.93, 0.01, 7
XYZ
78, 81, 88
LUV
92, 4, 0
HWB
351, 91%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.