Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE7ED
RGB
238, 231, 237
HSL
309, 17%, 92%
HSB
309, 3%, 93%
CMYK
0, 3, 0, 7
LAB
92, 3, -2
LCH
92, 4, 328
OKLCH
0.94, 0.01, 330
XYZ
79, 81, 92
LUV
92, 4, -4
HWB
309, 91%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.