Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE9EC
RGB
238, 233, 236
HSL
324, 13%, 92%
HSB
324, 2%, 93%
CMYK
0, 2, 1, 7
LAB
93, 2, -1
LCH
93, 2, 339
OKLCH
0.94, 0.01, 340
XYZ
80, 83, 91
LUV
93, 3, -2
HWB
324, 91%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.