Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE9EE
RGB
238, 233, 238
HSL
300, 13%, 92%
HSB
300, 2%, 93%
CMYK
0, 2, 0, 7
LAB
93, 2, -2
LCH
93, 3, 323
OKLCH
0.94, 0.01, 326
XYZ
80, 83, 93
LUV
93, 3, -3
HWB
300, 91%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.