Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEEAD7
RGB
238, 234, 215
HSL
50, 40%, 89%
HSB
50, 10%, 93%
CMYK
0, 2, 10, 7
LAB
93, -1, 10
LCH
93, 10, 96
OKLCH
0.94, 0.03, 97
XYZ
77, 82, 76
LUV
93, 3, 15
HWB
50, 84%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.