Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEEADD
RGB
238, 234, 221
HSL
46, 33%, 90%
HSB
46, 7%, 93%
CMYK
0, 2, 7, 7
LAB
93, 0, 7
LCH
93, 7, 92
OKLCH
0.94, 0.02, 93
XYZ
78, 82, 80
LUV
93, 3, 10
HWB
46, 87%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.