Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEECD9
RGB
238, 236, 217
HSL
54, 38%, 89%
HSB
54, 9%, 93%
CMYK
0, 1, 9, 7
LAB
93, -2, 10
LCH
93, 10, 100
OKLCH
0.94, 0.03, 102
XYZ
78, 83, 78
LUV
93, 2, 15
HWB
54, 85%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.