Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEEFDF
RGB
238, 239, 223
HSL
64, 33%, 91%
HSB
64, 7%, 94%
CMYK
0, 0, 7, 6
LAB
94, -2, 8
LCH
94, 8, 107
OKLCH
0.95, 0.02, 110
XYZ
79, 85, 82
LUV
94, 0, 12
HWB
64, 87%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.