Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEEFF4
RGB
238, 239, 244
HSL
230, 21%, 95%
HSB
230, 2%, 96%
CMYK
2, 2, 0, 4
LAB
94, 0, -3
LCH
94, 3, 277
OKLCH
0.95, 0.01, 277
XYZ
82, 86, 98
LUV
94, -1, -4
HWB
230, 93%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.