Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEF0DD
RGB
238, 240, 221
HSL
66, 39%, 90%
HSB
66, 8%, 94%
CMYK
1, 0, 8, 6
LAB
94, -3, 9
LCH
94, 10, 109
OKLCH
0.95, 0.03, 112
XYZ
79, 86, 81
LUV
94, 0, 14
HWB
66, 87%, 6%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.