Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEF0E4
RGB
238, 240, 228
HSL
70, 29%, 92%
HSB
70, 5%, 94%
CMYK
1, 0, 5, 6
LAB
94, -2, 6
LCH
94, 6, 112
OKLCH
0.95, 0.02, 114
XYZ
80, 86, 86
LUV
94, 0, 9
HWB
70, 89%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.