Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEF3D5
RGB
238, 243, 213
HSL
70, 56%, 89%
HSB
70, 12%, 95%
CMYK
2, 0, 12, 5
LAB
95, -5, 14
LCH
95, 15, 112
OKLCH
0.95, 0.04, 115
XYZ
79, 87, 76
LUV
95, -1, 22
HWB
70, 84%, 5%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.