Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEF3D7
RGB
238, 243, 215
HSL
71, 54%, 90%
HSB
71, 12%, 95%
CMYK
2, 0, 12, 5
LAB
95, -5, 13
LCH
95, 14, 112
OKLCH
0.95, 0.04, 115
XYZ
80, 87, 77
LUV
95, -1, 20
HWB
71, 84%, 5%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.