Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEF3FF
RGB
238, 243, 255
HSL
222, 100%, 97%
HSB
222, 7%, 100%
CMYK
7, 5, 0, 0
LAB
96, 0, -6
LCH
96, 6, 269
OKLCH
0.96, 0.02, 268
XYZ
85, 89, 107
LUV
96, -3, -10
HWB
222, 93%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.