Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEF9DF
RGB
238, 249, 223
HSL
85, 68%, 93%
HSB
85, 10%, 98%
CMYK
4, 0, 10, 2
LAB
97, -7, 11
LCH
97, 13, 122
OKLCH
0.97, 0.04, 126
XYZ
82, 91, 83
LUV
97, -5, 18
HWB
85, 87%, 2%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.