Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEFCE6
RGB
238, 252, 230
HSL
98, 79%, 95%
HSB
98, 9%, 99%
CMYK
6, 0, 9, 1
LAB
97, -8, 9
LCH
97, 12, 131
OKLCH
0.97, 0.03, 134
XYZ
84, 94, 88
LUV
97, -7, 15
HWB
98, 90%, 1%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.