Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEFEE4
RGB
238, 254, 228
HSL
97, 93%, 95%
HSB
97, 10%, 100%
CMYK
6, 0, 10, 0
LAB
98, -9, 11
LCH
98, 14, 130
OKLCH
0.98, 0.04, 133
XYZ
85, 95, 87
LUV
98, -8, 18
HWB
97, 89%, 0%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.