Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EF3608
RGB
239, 54, 8
HSL
12, 94%, 48%
HSB
12, 97%, 94%
CMYK
0, 77, 97, 6
LAB
54, 69, 65
LCH
54, 95, 43
OKLCH
0.62, 0.22, 33
XYZ
37, 21, 2
LUV
54, 150, 41
HWB
12, 3%, 6%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Cherry
#D2042D
Vermilion
#E34234
Tomato
#FF6347
Mahogany
#C04000
Scarlet
#FF2400
Chocolate
#D2691E
Pumpkin
#FF7518
Browse every named red on shades of red, or all families on colors.