Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EF5D00
RGB
239, 93, 0
HSL
23, 100%, 47%
HSB
23, 100%, 94%
CMYK
0, 61, 100, 6
LAB
59, 55, 69
LCH
59, 88, 51
OKLCH
0.66, 0.20, 43
XYZ
40, 26, 3
LUV
59, 123, 50
HWB
23, 0%, 6%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.