Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
EFC9EC
RGB
239, 201, 236
HSL
305, 54%, 86%
HSB
305, 16%, 94%
CMYK
0, 16, 1, 6
LAB
85, 18, -12
LCH
85, 22, 326
OKLCH
0.88, 0.06, 329
XYZ
72, 66, 88
LUV
85, 20, -22
HWB
305, 79%, 6%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.