Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD0C2
RGB
239, 208, 194
HSL
19, 58%, 85%
HSB
19, 19%, 94%
CMYK
0, 13, 19, 6
LAB
86, 10, 11
LCH
86, 15, 49
OKLCH
0.88, 0.04, 46
XYZ
68, 67, 60
LUV
86, 20, 14
HWB
19, 76%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.