Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD0C3
RGB
239, 208, 195
HSL
18, 58%, 85%
HSB
18, 18%, 94%
CMYK
0, 13, 18, 6
LAB
86, 10, 11
LCH
86, 14, 48
OKLCH
0.88, 0.04, 44
XYZ
68, 67, 61
LUV
86, 20, 14
HWB
18, 76%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.