Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD0CA
RGB
239, 208, 202
HSL
10, 54%, 86%
HSB
10, 15%, 94%
CMYK
0, 13, 15, 6
LAB
86, 10, 7
LCH
86, 13, 34
OKLCH
0.88, 0.04, 31
XYZ
69, 68, 65
LUV
86, 19, 9
HWB
10, 79%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.