Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD0D3
RGB
239, 208, 211
HSL
354, 49%, 88%
HSB
354, 13%, 94%
CMYK
0, 13, 12, 6
LAB
86, 12, 3
LCH
86, 12, 13
OKLCH
0.88, 0.03, 11
XYZ
70, 68, 71
LUV
86, 18, 2
HWB
354, 82%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.