Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD2C6
RGB
239, 210, 198
HSL
18, 56%, 86%
HSB
18, 17%, 94%
CMYK
0, 12, 17, 6
LAB
86, 9, 10
LCH
86, 13, 47
OKLCH
0.88, 0.04, 44
XYZ
69, 69, 63
LUV
86, 18, 13
HWB
18, 78%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.