Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD4CA
RGB
239, 212, 202
HSL
16, 54%, 86%
HSB
16, 15%, 94%
CMYK
0, 11, 15, 6
LAB
87, 9, 9
LCH
87, 12, 45
OKLCH
0.89, 0.03, 41
XYZ
70, 70, 66
LUV
87, 17, 11
HWB
16, 79%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.