Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD4E0
RGB
239, 212, 224
HSL
333, 46%, 88%
HSB
333, 11%, 94%
CMYK
0, 11, 6, 6
LAB
87, 11, -2
LCH
87, 11, 348
OKLCH
0.90, 0.03, 349
XYZ
73, 71, 80
LUV
87, 15, -6
HWB
333, 83%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.