Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD4E6
RGB
239, 212, 230
HSL
320, 46%, 88%
HSB
320, 11%, 94%
CMYK
0, 11, 4, 6
LAB
88, 12, -5
LCH
88, 13, 336
OKLCH
0.90, 0.04, 338
XYZ
73, 71, 85
LUV
88, 14, -11
HWB
320, 83%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.