Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD5DC
RGB
239, 213, 220
HSL
344, 45%, 89%
HSB
344, 11%, 94%
CMYK
0, 11, 8, 6
LAB
88, 10, 0
LCH
88, 10, 0
OKLCH
0.90, 0.03, 360
XYZ
72, 71, 78
LUV
88, 15, -2
HWB
344, 84%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.