Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD6CC
RGB
239, 214, 204
HSL
17, 52%, 87%
HSB
17, 15%, 94%
CMYK
0, 10, 15, 6
LAB
88, 8, 8
LCH
88, 11, 47
OKLCH
0.89, 0.03, 43
XYZ
71, 71, 67
LUV
88, 16, 11
HWB
17, 80%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.