Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD7C7
RGB
239, 215, 199
HSL
24, 56%, 86%
HSB
24, 17%, 94%
CMYK
0, 10, 17, 6
LAB
88, 7, 11
LCH
88, 13, 59
OKLCH
0.89, 0.03, 56
XYZ
70, 71, 64
LUV
88, 15, 15
HWB
24, 78%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.