Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD7CF
RGB
239, 215, 207
HSL
15, 50%, 87%
HSB
15, 13%, 94%
CMYK
0, 10, 13, 6
LAB
88, 8, 7
LCH
88, 10, 43
OKLCH
0.90, 0.03, 39
XYZ
71, 71, 69
LUV
88, 15, 9
HWB
15, 81%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.