Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD7E6
RGB
239, 215, 230
HSL
323, 43%, 89%
HSB
323, 10%, 94%
CMYK
0, 10, 4, 6
LAB
88, 10, -4
LCH
88, 11, 338
OKLCH
0.90, 0.03, 340
XYZ
74, 73, 85
LUV
88, 13, -9
HWB
323, 84%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.