Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD7E7
RGB
239, 215, 231
HSL
320, 43%, 89%
HSB
320, 10%, 94%
CMYK
0, 10, 3, 6
LAB
88, 11, -5
LCH
88, 12, 336
OKLCH
0.90, 0.03, 338
XYZ
74, 73, 86
LUV
88, 13, -9
HWB
320, 84%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.