Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD8D2
RGB
239, 216, 210
HSL
12, 48%, 88%
HSB
12, 12%, 94%
CMYK
0, 10, 12, 6
LAB
88, 7, 6
LCH
88, 10, 39
OKLCH
0.90, 0.03, 35
XYZ
72, 72, 71
LUV
88, 14, 7
HWB
12, 82%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.