Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD8DC
RGB
239, 216, 220
HSL
350, 42%, 89%
HSB
350, 10%, 94%
CMYK
0, 10, 8, 6
LAB
88, 9, 1
LCH
88, 9, 7
OKLCH
0.90, 0.03, 6
XYZ
73, 73, 78
LUV
88, 13, 0
HWB
350, 85%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.