Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD8EA
RGB
239, 216, 234
HSL
313, 42%, 89%
HSB
313, 10%, 94%
CMYK
0, 10, 2, 6
LAB
89, 11, -6
LCH
89, 12, 331
OKLCH
0.91, 0.03, 333
XYZ
75, 73, 88
LUV
89, 12, -11
HWB
313, 85%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.