Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD9C2
RGB
239, 217, 194
HSL
31, 58%, 85%
HSB
31, 19%, 94%
CMYK
0, 9, 19, 6
LAB
88, 5, 14
LCH
88, 15, 70
OKLCH
0.90, 0.04, 69
XYZ
70, 72, 61
LUV
88, 15, 20
HWB
31, 76%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.