Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFDBF1
RGB
239, 219, 241
HSL
295, 44%, 90%
HSB
295, 9%, 95%
CMYK
1, 9, 0, 5
LAB
90, 10, -8
LCH
90, 13, 321
OKLCH
0.91, 0.04, 323
XYZ
77, 75, 94
LUV
90, 10, -15
HWB
295, 86%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.