Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFDCF0
RGB
239, 220, 240
HSL
297, 40%, 90%
HSB
297, 8%, 94%
CMYK
0, 8, 0, 6
LAB
90, 9, -7
LCH
90, 12, 322
OKLCH
0.92, 0.03, 324
XYZ
77, 76, 93
LUV
90, 10, -13
HWB
297, 86%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.